Creating character
Information
Portugal’s become a rising star in the wine producing world. Aldi wanted to create a brand to capture this moment and bring together their Portuguese wines under one recognisable brand.
Insight
Portugal’s vineyards are positioned to receive wonderful sunshine as well as cooling Atlantic winds. This creates a unique character that needs to be communicated on the shelf.
“Aldi‘s distinctively bottled Mimo Moutinho brand of Portuguese whites and reds is a reliable one.”
Decanter magazine
Impact
The brand identity was bold and characterful to reflect the wines themselves. They took inspiration from Portugal and incorporated foils and type. The result was to create attention-grabbing bottles that were individual yet still belonged to one family.